Since the brand launch in 2010, MUA has evolved to become the customer’s favourite destination for trend led innovation, whilst continuing to offer great value everyday makeup essentials that are accessible to all. MUA offers an extensive range of innovative cosmetics made using quality ingredients that are at an affordable price point. Inspired by textures, pigments and colour, there is something to suit everyone within MUA’s fun, playful and contemporary collection. “MUA LUXE” is a sub range that brings a dimension of luxury to the brand offering quality and style through a wide range of products including eyeshadows, contour kits and liquid lipsticks. It provides the customer with a variety of on-trend makeup that is at a very competitive price point. MUA has a wide range of highly pigmented colour products for lips, cheeks and eyes that will highlight, brighten and add colour to your look – there is truly something for everyone.