An exclusive VIP and Press party to officially launch the brand into the UK. Held at a sought after London location, Ill Bottacio, we welcomed guests to a branded soiree of canapés and drinks, entertained by resident DJ Nick Grimshaw and joined by numerous celebrity guests. Both Kim Kardashian West and Khloe Kardashian attended the event, where a pink carpet, photography room with logo boards and 1-2-1 interviews were set up. Both VIP’s and brand users also greeted the crowds and said a few words about the brand to its guests. Branded taxi’s and Hairfinity girls also roamed the party of 400 guests, educating them on the product and cult US brand.