Tumblr Launches New Stand-Alone App ‘Cabana’

Dubbed as a ‘digital couch’ which pulls together video chat and streaming content, the app is a collaboration between the platform and incubator Polyvore Labs – both of which are owned by Yahoo.

Microblogging site Tumblr has recently launched a new standalone app ‘Cabana’, which is a digital space to “hang out” and “watch videos” with up to 6 friends at a time. The company has said the concept “tested really well” with 13- to 18-year-olds, but has made it clear that it’s not just for teens.

In an interview with BuzzFeed, Tumblr chief David Karp executive said: “Cabana is really an experience based around groups of people who know each other already that are coming together around a thing one of them might be obsessed with but the rest of them haven’t found yet.”

Read more on The Drum