Instagram Stories is not only the newest feature, it’s also the home of the most innovative new ad format. Instagram Stories ads have been available to a few selected partners since January, and all agree that their impact has been monumental.
The new Instagram Stories ads let you use the targeting and reach capabilities that we’ve all come to love. Yes, Instagram is owned by Facebook, and that makes all the difference, if you compare to other similar platforms. Snapchat for example. On Instagram Stories, your ads become relevant to the people you want to reach – simply because you are able to target them so well.
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