LonDunn + Missguided Launch Event
On Friday 17th February b. invited a selection of key press, VIPs and influencers to celebrate the Jourdan Dunn x Missguided collaboration launch. Held in the swanky basement of The EDITION hotel, the venue was lavished with an array of neon lights and moving image.
There were special performances from Che Lingo, Stefflon Don and Nadia Rose, along with VIP appearances from Leomie Anderson and Sofia Richie.
The collection co-designed with Jourdan draws inspiration from the current athleisure trend, staying true to her roots.
These sportswear styles have been redesigned with oversized shapes, luxe satins, velour fabrics and a strong palette. The campaign embodies an strong message “you owe it to yourself, set the world on fire” championing female empowerment.
Drinks by Skinny Prosecco.
LonDunn + Missguided. Launching 11.03.2017.