Isabella Oliver 365 launches live! www.isabellaoliver.com

365 is the first ready-to-wear collection from the co-founders of Isabella Oliver, launching worldwide exclusively online in February 2009. Designed for the multi-tasking modern woman, Isabella Oliver 365 draws upon versatility and effortlessly combines the classic with contemporary to create the perfect capsule collection.

Uniting relaxed tailoring with soft draping and adding signature wrap and tie details to must-have wardrobe basics, Isabella Oliver 365 epitomises functional femininity. 

The key trends for Isabella Oliver 365 Spring Summer 2009 are….

Effortless Classics

Trends come and go, however it is the iconic pieces that remain style staples. Isabella Oliver 365 celebrates the resurgence of tailoring and relaxed elegance with soft-shouldered jackets, cropped trousers and slouchy shorts. Playing on its day to evening philosophy, the selection of modern wardrobe basics includes The Mac, chic variations on the classic LBD, and luxuriously tailored separates that are ideal for day and evening.

 

 

The Mac

The Mac

 

 

Dramatic Draping

Draping perfectly encapsulates the 365 ethos and adds subtle on-trend style to any summer ensemble. Effortlessly flattering, it complements a woman’s femininity whilst combining Grecian flare with AM to PM glamour.  Dresses take on the trend with dramatic draped accents, soft fluid fabrics, and a goddess feel that epitomises care-free summer dressing.  

 

 

Multi Drape Dress

Multi Drape Dress

 

 

Stand Out Stripes

Stand out from the crowd with statement striped dresses and chic St Tropez-inspired separates. The classic white and navy stripe has been given a modern, bold twist with pieces that exude breezy summer style. Work your curves in the Striped Multiway Dress that offers versatile ease for the warmer months, or try the Striped Scoop Top for a Euro-chic essential.

 

 

Striped Tank Dress and Striped Multi Way Dress

Striped Tank Dress and Striped Multi Way Dress

 

 

Sheer Femininity

A theme that combines timeless delicacy with satin sheen; Sheer Femininity is a key look within the 365 collection. Soft silhouettes gently float over curves with contemporary shapes in Tan and dark Navy – the new Black. Ideal for after six cocktails or dressed down for daytime, Sheer Femininity keeps things sophisticatedly simple.

Sevilla Berry Dress £175 

Asymmetrical Elegance

This season shoulders are ‘in’, and a touch of bronzer is the perfect accompaniment to the one-sided trend. A detail that effortlessly livens up your favourite evening dress; an asymmetric accent is a must-have for spring summer 2009 and is effortlessly encapsulated in the 365 collection. Keep accessories minimal, and let the Toga Dress do the talking.  

 

 

 

Coffee Toga Dress

Coffee Toga Dress

 

 

 

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 For further information about Isabella Oliver 365, high resolution images and/or samples, please contact Holly Godden, Marta De Freitas, or Sally-Anne Shrimpton at Boudoir PR on 08451 26 27 26

Notes to editor

Isabella Oliver was founded by Vanessa Knox-Brien and Baukjen de Swaan Arons in 2003. Credited with revolutionising the maternity wear market, Isabella Oliver create high-end designer maternity clothing, as worn by Angelina Jolie, Gwen Stefani, Jennifer Lopez, Naomi Watts and Jessica Alba.

The Isabella Oliver 365 collection marks a new era for the brand. Clever womenswear that makes good style something that is easy to achieve.

The collection went live online to buy 17th February 2009, exclusively from www.IsabellaOliver.com