Facebook’s Second News Feed Pushes Popular Content

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Why have a subset of Facebook users received a rocket icon in their Facebook News Feed?

A little rocket ship now appears in the apps of select Facebook users, next to the News Feed button, and is part of Facebook’s latest global experiment.

The icon takes you to a separate feed that pushes popular content customised to your interests from pages you haven’t liked, billed as a way for you to explore new content from outlets you might not normally come across. Similar pages to the ones you’ve already liked and ones popular with your friends influence the algorithm.

Read more on cnet.com