British Vogue Launches Chatbot On Facebook Messenger At London Fashion Week
British Vogue made its foray into the AI space via a chatbot on Facebook Messenger that allows users to personalise their fashion news.
“Vogue Fashion Update”, as it’s called, was launched to coincide with the start of London Fashion Week, enabling users to catch up on all the latest shows and their favourite designers.
Alexandra Shulman, editor-in-chief of British Vogue commented: “This is a new method for us to be able to talk directly and immediately to the huge Vogue audience, who rely on us to provide inspiring and authoritative fashion news.”
On joining a chat, users are first given options as to what information they receive, including daily alerts on top stories, up-to-date runway news during the show season, or more tailored content based on specific designers of interest.
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