Be Like Barbie with BARBIExMISSGUIDED

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The collaboration between global fashion brand Missguided, and the iconic Barbie brand launches with the ultimate BARBIExMISSGUIDED collective featuring a diverse crew who are setting the girl power agenda.

The Barbie x Missguided collection of 43 need-now pieces take inspiration from the feminist spirit of 2017, capturing the energy of diverse, inspiring and cool young women creating the ultimate collection for this female empowering movement.

Barbie was created by visionary Ruth Handler to represent to girls that women had choices. 58 years later and 180+ careers later, Barbie remains a champion of female empowerment and a reflection of pop culture. Missguided celebrate Barbie as part of their ongoing #babesofmissguided movement, celebrating all women – real and doll.

BARBIExMISSGUIDED introduces the collection with a hero campaign shoot featuring the BARBIExMISSGUIDED COLLECTIvE. Five key looks from the collection have been created in miniature for Barbie doll – the ultimate squad goals.

The 43-piece collections designed exclusively in-house and inspired by casual leisurewear, provides easy, everyday pieces for mixing and matching with your existing wardrobe. Staying true to the Barbie aesthetic, the iconic logo is reimagined and up-scaled across the back of oversized jackets and ripped denim cut-offs, with the eclectic mix designed to suit every girl’s unique shape.

Prices from £5 – £60.

For further information, samples or imagery please contact Olivia Wild: oliviawild@b-theagency.com

View the campaign.

Shop the collection.