B Public Relations announces agency brand + name evolution

B Public Relations evolves into 2017 with a new name: b. the communications agency (b.) + a new divisional service offering that reframes the traditional pr agency model.. Launched in 2004 as a beauty & fashion PR agency, b. has transformed to become an integrated global brand communications consultancy with dedicated fashion, beauty and lifestyle divisions united by six key verticals:

b.pr – global PR services, creative campaign and press office;

b.digital – strategic digital + social services including holistic brand content generation, social platform management, SEO and content marketing;

b.talent – an expert social talent management and influencer marketing company;

b.vip – celebrity and opinion leader product placement and partnerships alongside campaign casting and procurement;

b.creative – design, studio, art and visual direction services + branding

b.events – media and consumer-facing events and experience production

Recent team appointments include Beth Gallagher, formerly at village, as Head of digital + social; Pippa Gower, formerly at village and Eleventen, as Senior Account Manager (fashion division); Karmen Tsang, formerly at Surgery, as Senior Account Executive (fashion division); Catherine Walker, Account Manager, from Jo Malone (beauty division) and Charlotte Anscombe, Account Executive, from Purple (beauty division). The agency has a headcount of 40 and continues to be independently owned by Sally Anne Stevens and Holly Brunskill, operating in the UK and US, with partners globally. In line with the rebrand, the agency has unveiled a new website and refreshed logo. All emails have moved over to name@b-theagency.com + social handles have been transitioned to:

Facebook: /bthecommunicationsagency

Instagram: @b_theagency

Twitter: @b_theagency 

 

Sally-Anne Stevens, CEO + founder of b. comments:

“PR is our founding discipline and remains fundamental to our offering but we have been quick to respond to the convergence in the communications landscape, and our global service offering has expanded hugely – our new name is a reflection of this. We have invested in creative, in industry + consumer insights, in digital + social strategy, we continue to cement the value of influencers – our longstanding vip division and our recently launched b.talent management agency are testament to this. Our clients want holistic solutions that put social first.”