B PR appointed to handle Fashion PR and VIP relations for Sézane
Sézane, the contemporary French womenswear & lifestyle brand and cult digital retail concept created by self-taught designer and digital entrepreneur Morgane Sézalory has announced its launch in the United Kingdom (UK) this October 2015, appointing B Public Relations to handle its UK fashion PRprogramme including special events and VIP relations.
Fêted for its monthly, strictly limited edition ready-to-wear, footwear, leather goods and homeware collections, and globally renowned for its ongoing design partnership with J. Crew’s sister label Madewell, the second season of which is unveiled today, July 14 , and launches tomorrow with a campaign fronted by New York based Parisian model Camille Rowe, the aesthetic is a pared back version of classic Parisian style: understated and feminine with contemporary design accents including poetic prints and playful slogans.
Following rapid growth in France since its launch in 2013, the UK is the brand’s first new territory and to coincide with its British arrival, October 2015 will also see the introduction of Sézane’s first seasonal collection.
Prices range from £35 to £200.